Privacy Policy

Policy Purpose and Applicable Scope

This Privacy Policy is formulated to standardize the platform’s collection, use, storage, protection and management of user personal information, and fully protect the personal privacy and legitimate information security rights and interests of all platform registered users and shopping users. This policy is applicable to all users who browse the platform website, register accounts, place orders for consumption, consult customer services and participate in platform interactive activities. It covers all personal information data generated in the whole process of users’ use of platform services. The platform always takes user privacy protection as an important core responsibility, abides by international personal information protection norms and global data security management regulations, adheres to the principles of legality, legitimacy, necessity and transparency in information processing, and never collects, uses or discloses user information in violation of regulations. All user privacy information processing behaviors are strictly within the scope permitted by laws and regulations and user authorization.

Types and Standards of Collected User Information

In order to ensure the normal operation of platform services and complete order transaction processing, the platform only collects necessary user information, including account registration information required for user identity verification, basic receiving information required for order delivery, and transaction data generated in the process of order payment and consumption. The account information includes user account basic identification data registered on the platform; the receiving information includes the receiving name, receiving address and contact information required for accurate logistics delivery; the transaction information includes order product information, payment amount, transaction time and payment channel records generated by user consumption. The platform will not collect user sensitive private information unrelated to transaction services, including unnecessary identity sensitive data, private chat content and irrelevant personal life information. All collected user information is only used for internal service processing of the platform, and there is no excessive collection or unauthorized crawling of user data.

Legal Use and Management of User Information

All collected user information is only used to complete platform service functions, including user identity verification, order production and delivery, logistics information push, after-sales service processing, user consultation response and platform service optimization. The platform will not use user personal information for commercial promotion, illegal marketing, data trading and other behaviors unrelated to service functions without the user’s explicit authorization. We will establish user data classification management and hierarchical access mechanism, limit the access authority of user information to only professional operation and service personnel who need to use the data for work, and strictly standardize the use process of user information. All internal personnel shall sign confidentiality agreements, and any unauthorized disclosure, leakage or illegal use of user information will be held accountable in accordance with platform management regulations and relevant legal provisions. The platform will use user transaction data anonymously and integrally for platform operation analysis and service optimization to improve user shopping experience, and all analysis data will eliminate individual user personal identification information to ensure privacy security.

User Information Storage and Security Protection Mechanism

The platform adopts international advanced data encryption technology and secure server storage system to store user personal information, and establishes a complete data security protection system including firewall isolation, data encryption storage, access log monitoring and abnormal data early warning. All user information is stored in compliant secure servers, with perfect anti-hacking, anti-leakage and anti-theft technical protection measures to prevent user information from being illegally accessed, disclosed, tampered and lost. The platform sets a standardized information storage cycle. After the completion of user order transaction and the expiration of the after-sales guarantee period, we will regularly clean up and encrypt backup user invalid information, and permanently delete redundant privacy data that is no longer needed. We strictly abide by the data security retention specifications of different regions to ensure that user information storage is compliant and safe. In addition, the platform will regularly carry out data security system maintenance and vulnerability detection, continuously upgrade security protection technology, and fully guarantee the long-term security and stability of user privacy information.

Information Disclosure and User Rights Protection Rules

The platform will never actively disclose, sell, rent or transfer user personal privacy information to any third-party commercial institutions and individuals without the user’s independent consent and legal basis. If the platform needs to entrust third-party service providers to assist in service processing involving user information, we will strictly screen compliant third-party institutions, sign special privacy confidentiality agreements, and require third parties to strictly abide by privacy protection obligations. Once the third party violates the regulations and causes user information leakage, the platform will pursue the liability in strict accordance with the agreement. When facing legal investigation, judicial inquiry and administrative supervision requirements in accordance with legal procedures, the platform will truthfully provide user information in accordance with legal provisions, which is not within the scope of unauthorized leakage. Users have the right to inquire, correct and delete their personal information on the platform. For users’ reasonable information processing demands, the platform will respond and handle them within the specified time to fully protect users’ independent control rights of personal privacy information.